Branding languages reinvented



3d modeling


Cartesiam is the leader of Edge computing, which consists in loading AI directly into objects.

The firm has now partnered with Eolane. Joel Rubino, its founder, contacted us with the desire to refresh the brand. The brief: create an identity that underlines Cartesiam as a global company, to expand its activity in the USA.

We’ve entirely designed the branding, the 3D identity and the website.

3D as a language

We succeeded at giving Cartesiam a unique and abstract signature, directly linked to the first idea of waveform. After finding great inspiration about how AI is depicted in graphic design, using Cinema 4D, We’ve created white shapes as an anology of electronic objects and texturing them with iridescent waves to remind us that Cartesiam’s AI can be integrated as new DNA into any device.