Transdev : the quality of school bus is priority
The students take the school bus every day. It is a key place to socialize, decompress before or after school, entertain, cultivate …
The school bus is the common point of many families scattered over a territory. The driver creates a unique relationship with students, with parents, with teachers … he becomes a unique character in their daily lives.
Every day, the school bus is a place of life that contributes to the rhythm of cities. The quality of school transportation contributes to the quality of student learning.
Transdev wanted TWID to make visible these issues and to create a visibility program specific to the school bus offer.
From the creation of the brand to the deployment of this communication tools on buses, TWID worked on each of the ambitious project stages.
Thanks to the Transdev teams for their trust and the quality of the collaboration.