Tag / fedex
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La publicité comparative est elle dangereuse pour une marque ? Renault, Leclerc, Feu Vert, UPS…
Bonjour à tous, Nous voyons fréquemment des publicités comparatives venant indiquer des différences de prix à qualité égale. On se souvient des publicités de Leclerc (visuels et video ci dessous) [youtube]http://www.youtube.com/watch?v=EKOBgmhZlqk&feature=player_embedded[/youtube] ou l’exemple…
27 October 2011
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