The creation of a brand is the result of strategic thinking, a shared vision, a creative recommendation and a meticulous development of a brand territory… aiming to give birth to a positive experience. To create the SONAUTO brand, the TWID agency wanted to combine the spirit of proximity of the service business, the modernity and simplicity of the new online “customer journey”, and the character and technology specific to the automotive sector.
It was key for VGRF that the approaches be collective, co-creative, and shared… a vision that we fully share.