ATOL opticians network trusted us to animate their windows! Very quickly we realized that through the store design, we were creating a real dialogue with their customers over the seasons, highlights, and key dates, and initiating a positive experience, built over time. We thought of these highlights as a story told over time, which we expect to continue, which attracts attention, stimulates the imagination, invites to enter and to stay in memory…
We designed these visual universes with the objective that they be constantly renewed, bring rhythm and color, create connivance, serve the brand image of the network while remaining in continuity and coherence. A beautiful challenge! Thank you to the ATOL teams for their confidence.
When Delpha Conseil launched a call for tenders to “Offer a new online brand experience without changing our logo”, we answered: let’s GO! We used all the elements at our disposal to rethink the experience: shapes, colors, visual style, tone of voice, movements, interactions, pathways, hierarchy…in short, we thought about the details because they are often the ones we remember best 😉 Thank you for the trust of the Delpha Conseil teams.
The creation of a brand is the result of strategic thinking, a shared vision, a creative recommendation and a meticulous development of a brand territory… aiming to give birth to a positive experience. To create the SONAUTO brand, the TWID agency wanted to combine the spirit of proximity of the service business, the modernity and simplicity of the new online “customer journey”, and the character and technology specific to the automotive sector. It was key for VGRF that the approaches be collective, co-creative, and shared… a vision that we fully share.