ATOL opticians network trusted us to animate their windows!
Very quickly we realized that through the store design, we were creating a real dialogue with their customers over the seasons, highlights, and key dates, and initiating a positive experience, built over time.
We thought of these highlights as a story told over time, which we expect to continue, which attracts attention, stimulates the imagination, invites to enter and to stay in memory…
We designed these visual universes with the objective that they be constantly renewed, bring rhythm and color, create connivance, serve the brand image of the network while remaining in continuity and coherence. A beautiful challenge! Thank you to the ATOL teams for their confidence.