As an international group, keeping all its departments and collaborators well informed on the key subjects of their fields of activity is a huge stake for Total. With Appi, Total tooks this challenge by developping its own competitive watch & information tool, providing to its teams a wide range of usefull and reliable sources, all gathered on the same platform.
Whithin the framework of this new tool’s launch, TWID helped Total to find the solution of the following stake : how to raise teams awareness among this new platform ?
We wished to position Appi as an everyday asset that every collaborator could use to accomplish their tasks easily.