ATLAS embodies the digital transformation of the MAZARS Group. The MAZARS UK subsidiary was in charge of this strategic project and launched a call for tenders to choose the branding agency that would best support them and help them succeed in this major step.

TWID was selected to lead the naming and branding process and then to bring the brand to life in digital, print, film, e-learning, etc., taking into account the impact in terms of internal CHANGE. The ATLAS brand gives each of their employees a sense of responsibility, makes them proud, and takes them confidently into the future. The challenges facing the sector are numerous and ambitious. We wanted to create a brand at the same height.