Archives des Motion - TWID Design

5 March 20238 February 2024

HBS

The European Alumni Summit conference cycle aims to bring together Harvard Alumni living in Europe and to combine over 3 days: inspiration sessions, knowledge transfer, formal and informal exchanges, creative workshops, networking… and thus enrich the vision of each of the participants.

We wanted to come up with a graphic identity that would evoke progression while exuding simplicity, sobriety and modernity. Like an action button, this branding makes people want to take action, to be part of our future, to put forward a strong vision for tackling tomorrow’s challenges. Thank you to the Harvard teams for their renewed confidence and the quality of our discussions.

20 January 20235 February 2024

Pink

A long story that continues to be written with Pink.
Pink assembles and markets a wide range of electric scooters for delivery professionals and the sharing economy. The PINK brand celebrates electric mobility.

Since the company’s creation, TWID has created the branding and the main communication tools for PINK. It is the trust established with the teams that allowed us to find the right balance and propose a brand that combines: technology, quality and joviality!
For the past 7 years, TWID has been working to develop this brand and establish it as a key player in its sector. We have just launched the brand’s new website…and many other supports are coming soon! Follow them closely.

24 February 202212 September 2022

Rocher Mistral

In Provence, there is a thousand-year-old castle whose stones tell the story of the history and culture of this old region of France.
It is here that the “Rocher Mistral” was born and its thousand characters who cross the centuries: peasants, knights, lords, monks, craftsmen, heroes of Provence, they tell to the new generations the deeds and the traditions which made the history of our beautiful Provence.

The challenge was very important : the place had a name, we had to give it an identity.
TWID has created a strong identity that combines 3 aspects: historical & heritage, impressive & entertaining, family & joyful.

24 February 202218 November 2022

ACOMA

With over 40 years of experience, Acoma is a key player in the steel industry. Present in 6 territories, its 12 subsidiaries produce more than 80,000 tons of steel per year. Acoma knows how to federate, create synergies, and make its teams, partners, customers and ecosystem interact. Acoma is one of the leaders in this dynamic.

Acoma embodies a common, ambitious and innovative will that commits us to future generations.

TWID is pleased to have created this brand, to manage its corporate / commercial / employer aspects and to deploy its brand territory. The challenge was ambitious because we sought to combine the codes of industrial excellence, local roots and human values… 3 aspects that characterise the ACOMA group.
Design is a powerful growth lever to federate, motivate and transform.
Thank you to the ACOMA teams for the quality of the collaboration.

24 February 202212 September 2022

Catalina

Thanks to a unique knowledge of purchasing behavior, Catalina Marketing France develops the sales and loyalty of its retail and industrial customers.
This knowledge makes it possible to identify the most strategic consumers and to adapt personalized communication, via the most appropriate media: Web, Mobile, Store.

The work of graphic style allowed us to create a video and impactful visual contents, with a strong memorization.
These contents are useful for presenting Catalina at professionals exhibitions, meeting with clients, on social networks… (It was such a great pleasure to come back to Catalina and meet former colleagues!)

24 February 202212 September 2022

TARKETT MIXOLOGIE

Tarkett is the leader in flooring solutions. The floor is decoration and the new range MIXONOMI is particularly colorful and creative.
TWID agency has described this positioning through a social media campaign. We wanted to link the architecture of the monuments, the atmosphere of its city, the particularity of its colors with the creativity of each MIXONOMI range.

The challenge was to live this experience, from the sight of the campaign online. The campaign was designed to be attractive, impactful, memorable and specific to Mixonomi.
The art of mixing is a real way of life! Let’s discover our work below. Do not hesitate to contact us if you want to know more about it.

24 February 202212 September 2022

TOTAL

As an international group, keeping all its departments and collaborators well informed on the key subjects of their fields of activity is a huge stake for Total. With Appi, Total tooks this challenge by developping its own competitive watch & information tool, providing to its teams a wide range of usefull and reliable sources, all gathered on the same platform.
Whithin the framework of this new tool’s launch, TWID helped Total to find the solution of the following stake : how to raise teams awareness among this new platform ?
We wished to position Appi as an everyday asset that every collaborator could use to accomplish their tasks easily.

This approach leaded us to build a strong link through this tool, helping to federate furthermore over teams of the group.
By developping a teaser film, several tutorial videos and an e-mail communication, we highlighted Appi’s benefits, showing its intuitivity and efficiency. We also focused on spreading a consistant brand universe throughout all the medias.
This tools helped Total to well established its new platform and thus to improve the coordination on its competitive watch for its international teams.

Category: Motion

HBS

Pink

Rocher Mistral

TOTAL

Let’s meet !

TWID give brands the place they deserve.
If you’re ready for a journey evolving your brand and business, then get in touch.

Let’s meet !

TWID give brands the place they deserve. If you’re ready for a journey evolving your brand and business, then get in touch.

TWID give brands the place they deserve.
If you’re ready for a journey evolving your brand and business, then get in touch.