Archives des Packaging

24 February 202212 September 2022

SAVENCIA

Make living a convivial and exceptional moment, such is the challenge launched by Savencia. The Westbury selection cheeses pack are shared and appreciated alone or with others…

Savencia UK asked Twid to work on the naming, marketing positioning, branding and packaging of this offer for the English and French markets.
A big thank you to the teams of Savencia for their confidence in the realization of this project.

24 February 202212 September 2022

FINLEY

In 2013, Coca Cola imagine a new soft drink that can satisfy the most discerning palate to an adult audience. The agency TWID advises and accompanies Coke since the start of this ambitious project to face strong competitors installed.
The work of the agency was to think about the brand positioning, to create products, imagine a new range, design an in-store visibility program and work on all brand supports (In-Store & Catering). To communicate its unique recipe, TWID developed a series of key visuals highlighting the fruit juice original associations.

In 2015, Finley launches a new range : the mocktails. A black packaging comes in contrast with the current range and reinforces the adult refined brand positioning.
Dare you be seduced by its delicacy ?