Archives des Branding - Page 2 of 3

24 February 202212 September 2022

MANFIELD

A family adventure for 6 generations, Manfield is a unique company. In a world in perpetual motion, Manfield is the sign of all paradoxes.
Between tradition and modernity, requirement and simplicity or even travel and proximity, Manfield has been walking for 175 years on demanding crest paths.

Manfield would like TWID to make their uniqueness visible while subscribing to current visual codes.
From the creation of the brand to the deployment of this communication tools in shops, TWID worked on each step of the ambitious project.
Thanks to the Manfield teams for their trust and the quality of the collaboration.

24 February 202212 September 2022

FINLEY

In 2013, Coca Cola imagine a new soft drink that can satisfy the most discerning palate to an adult audience. The agency TWID advises and accompanies Coke since the start of this ambitious project to face strong competitors installed.
The work of the agency was to think about the brand positioning, to create products, imagine a new range, design an in-store visibility program and work on all brand supports (In-Store & Catering). To communicate its unique recipe, TWID developed a series of key visuals highlighting the fruit juice original associations.

In 2015, Finley launches a new range : the mocktails. A black packaging comes in contrast with the current range and reinforces the adult refined brand positioning.
Dare you be seduced by its delicacy ?

24 February 202212 September 2022

TRANSDEV

The students take the school bus every day. It is a key place to socialize, decompress before or after school, entertain, cultivate… The school bus is the common point of many families scattered over a territory. The driver creates a unique relationship with students, with parents, with teachers… He becomes a unique character in their daily lives.
Every day, the school bus is a place of life that contributes to the rhythm of cities. The quality of school transportation contributes to the quality of student learning.

Transdev wanted TWID to make visible these issues and to create a visibility program specific to the school bus offer. From the creation of the brand to the deployment of this communication tools on buses, TWID worked on each of the ambitious project stages.

Thanks to the Transdev teams for their trust and the quality of the collaboration.

24 February 202212 September 2022

CHAMPAGNE POMMERY

Madame Pommery, who wants to produce a different wine, decides to relocate to a different place which combines the optimal conditions for production. In July 1868 she launches the “construction site of the century” in Reims: the metamorphosis of the crayères chalkpits into cellars.
To celebrate the excellence of this unique Champagne, we’ve designed a serie of photography to traduce the aromas and emotions experienced.

The attachment to modern art of the Vranken family has given us the opportunity to explore rich, unique and impactful visual universes. The attention to every detail in the photography makes feel the whole requirement granted to give birth to this champagne of exception.

24 February 202212 September 2022

PEUGEOT SAVEURS

Peugeot is an application designed to make you discover peppers and spices.
Discover their origins, their organoleptic characteristics, the food-spice associations and travel in this gourmet universe.

We’ve designed the entire application : UX, customer journey, wireframe, development, integration ans stores publication.
The universe creates a journey that people experience by tasting prepared dishes.

24 February 202212 September 2022

AUCHAN RETAIL BIRDY

Work otherwise with Birdy.
Birdy digitizes tools and work methods for Auchan Retail.
The work of the agency was to think about the brand positioning and to create communication tools to show that change was positive for Auchan Retail’employees. Twid has imagined a way to feel the futur and to experiment new uses before living them.

This is a spectacular program of internal communication which federates the teams and positions Auchan Retail as a leader of its category.

24 February 202212 September 2022

ESPRIT BÉGUINAGE

Esprit béguinage*

A real place of life and conviviality for our seniors. This is what Esprit Béguinage* wants to be when they contacted us to imagine their identity.
Esprit Beguinage* was created in 2019 by Paul de Rochebouët and Jacques Rossi.

We’ve designed the entire new identity around a system of forms and colors reminiscent of the values of the Beguinage: the human, benevolence, solidarity…
While keeping, a strong and lasting identity.

24 February 202212 September 2022

Les amis de Fana

Les amis de Fana, “The friends of Fana”, is part of the FANA group. It’s a foundation for the Assistance of the Abandoned Children, a private non-profit social institution.
TWID helped the brand to incarnate a strong identity based on the children art and to capitalised on the brand baseline “Give a future to their dreams”. Throughout the identity, you can feel the happiness and hope in the children’s dreams, thanks to flashy colors and fun drawings.

The brand has now a playfull but strong identity which can be used in the various campaign and supports it may need in the future.
Do not hesitate to contact us if you want to know more about it.

24 February 202212 September 2022

Meta Factory

Put technological excellence at the heart of innovation.

The heart of innovation is technological. The permanent flow of new technologies is constantly questioning business models and ways of communicating.

The work of the agency was to think about the brand positioning and to show that Metafactory is still inventing the future solutions of big companies, leaders in their sectors. Twid has imagined a way to show the unshowable: Data flow, technological solutions, digital analysis,…

24 February 202212 September 2022

CARTESIAM

Cartesiam is the leader of Edge computing, which consists in loading AI directly into objects, via microcontrollers.

The firm has now partnered with Eolane. Joel Rubino, one of the co-founder, contacted us with the desire to refresh the brand. The brief: create an identity that underlines Cartesiam as a global company, to expand its activity in the USA.