admin, auteur/autrice sur TWID Design

24 February 202218 November 2022

ACOMA

With over 40 years of experience, Acoma is a key player in the steel industry. Present in 6 territories, its 12 subsidiaries produce more than 80,000 tons of steel per year. Acoma knows how to federate, create synergies, and make its teams, partners, customers and ecosystem interact. Acoma is one of the leaders in this dynamic.

Acoma embodies a common, ambitious and innovative will that commits us to future generations.

TWID is pleased to have created this brand, to manage its corporate / commercial / employer aspects and to deploy its brand territory. The challenge was ambitious because we sought to combine the codes of industrial excellence, local roots and human values… 3 aspects that characterise the ACOMA group.
Design is a powerful growth lever to federate, motivate and transform.
Thank you to the ACOMA teams for the quality of the collaboration.

24 February 202212 September 2022

Catalina

Thanks to a unique knowledge of purchasing behavior, Catalina Marketing France develops the sales and loyalty of its retail and industrial customers.
This knowledge makes it possible to identify the most strategic consumers and to adapt personalized communication, via the most appropriate media: Web, Mobile, Store.

The work of graphic style allowed us to create a video and impactful visual contents, with a strong memorization.
These contents are useful for presenting Catalina at professionals exhibitions, meeting with clients, on social networks… (It was such a great pleasure to come back to Catalina and meet former colleagues!)

24 February 202212 September 2022

ESSEC

Give meaning to the leadership of tomorrow : True to its pioneering spirit, ESSEC has a duty to be at the forefront in order to give meaning to the leadership of tomorrow. His ambition is to become a world-school with French roots and global impact.
The mission of ESSEC Business School is to create and disseminate cutting-edge knowledge, to train and develop bold pioneers and influential leaders for both the business world and society as a whole.

After a high-flying bid, TWID agency was selected to carry out the new editorial charter for all of ESSEC’s publications: Global BBA, Executive Education, PhD, Foundation, Alumni… A fine work aimed at bring together ” History to modernity, Excellence to Responsibility, Human to technology and individual initiative in collective success… ”. An exciting project that lasted several months.
Thank you to the teams for their trust.

24 February 202212 September 2022

SAVENCIA

Make living a convivial and exceptional moment, such is the challenge launched by Savencia. The Westbury selection cheeses pack are shared and appreciated alone or with others…

Savencia UK asked Twid to work on the naming, marketing positioning, branding and packaging of this offer for the English and French markets.
A big thank you to the teams of Savencia for their confidence in the realization of this project.

24 February 202212 September 2022

NUXE

From its beginnings as a small Parisian formulation laboratory bought out in 1990, NUXE has become, in less than thirty years, a global group, present in nearly 60 countries.

NUXE is a french brand founded by Aliza Jabès and a pioneer in natural-origin cosmetology. Each skincare product is formulated and manufactured in France to meet pharmaceutical quality requirements and combines the marvels of nature with the prowess of science, while awakening the senses.

TWID took up the challenge of bringing the NUXE experience to life on social networks through lots of visual contents (static or animated).

For each range, the quality is felt through the requirement and the consistency of the visuals created. Thank you to the Nuxe UK teams for their trust.

24 February 202212 September 2022

MANFIELD

A family adventure for 6 generations, Manfield is a unique company. In a world in perpetual motion, Manfield is the sign of all paradoxes.
Between tradition and modernity, requirement and simplicity or even travel and proximity, Manfield has been walking for 175 years on demanding crest paths.

Manfield would like TWID to make their uniqueness visible while subscribing to current visual codes.
From the creation of the brand to the deployment of this communication tools in shops, TWID worked on each step of the ambitious project.
Thanks to the Manfield teams for their trust and the quality of the collaboration.

24 February 202212 September 2022

FINLEY

In 2013, Coca Cola imagine a new soft drink that can satisfy the most discerning palate to an adult audience. The agency TWID advises and accompanies Coke since the start of this ambitious project to face strong competitors installed.
The work of the agency was to think about the brand positioning, to create products, imagine a new range, design an in-store visibility program and work on all brand supports (In-Store & Catering). To communicate its unique recipe, TWID developed a series of key visuals highlighting the fruit juice original associations.

In 2015, Finley launches a new range : the mocktails. A black packaging comes in contrast with the current range and reinforces the adult refined brand positioning.
Dare you be seduced by its delicacy ?

24 February 202212 September 2022

TRANSDEV

The students take the school bus every day. It is a key place to socialize, decompress before or after school, entertain, cultivate… The school bus is the common point of many families scattered over a territory. The driver creates a unique relationship with students, with parents, with teachers… He becomes a unique character in their daily lives.
Every day, the school bus is a place of life that contributes to the rhythm of cities. The quality of school transportation contributes to the quality of student learning.

Transdev wanted TWID to make visible these issues and to create a visibility program specific to the school bus offer. From the creation of the brand to the deployment of this communication tools on buses, TWID worked on each of the ambitious project stages.

Thanks to the Transdev teams for their trust and the quality of the collaboration.

24 February 202212 September 2022

TARKETT MIXOLOGIE

Tarkett is the leader in flooring solutions. The floor is decoration and the new range MIXONOMI is particularly colorful and creative.
TWID agency has described this positioning through a social media campaign. We wanted to link the architecture of the monuments, the atmosphere of its city, the particularity of its colors with the creativity of each MIXONOMI range.

The challenge was to live this experience, from the sight of the campaign online. The campaign was designed to be attractive, impactful, memorable and specific to Mixonomi.
The art of mixing is a real way of life! Let’s discover our work below. Do not hesitate to contact us if you want to know more about it.

24 February 202212 September 2022

CHAMPAGNE POMMERY

Madame Pommery, who wants to produce a different wine, decides to relocate to a different place which combines the optimal conditions for production. In July 1868 she launches the “construction site of the century” in Reims: the metamorphosis of the crayères chalkpits into cellars.
To celebrate the excellence of this unique Champagne, we’ve designed a serie of photography to traduce the aromas and emotions experienced.

The attachment to modern art of the Vranken family has given us the opportunity to explore rich, unique and impactful visual universes. The attention to every detail in the photography makes feel the whole requirement granted to give birth to this champagne of exception.