Archives des Branding - Page 3 of 4

24 February 202212 September 2022

AUCHAN RETAIL BIRDY

Work otherwise with Birdy.
Birdy digitizes tools and work methods for Auchan Retail.
The work of the agency was to think about the brand positioning and to create communication tools to show that change was positive for Auchan Retail’employees. Twid has imagined a way to feel the futur and to experiment new uses before living them.

This is a spectacular program of internal communication which federates the teams and positions Auchan Retail as a leader of its category.

24 February 202212 September 2022

ESPRIT BÉGUINAGE

Esprit béguinage*

A real place of life and conviviality for our seniors. This is what Esprit Béguinage* wants to be when they contacted us to imagine their identity.
Esprit Beguinage* was created in 2019 by Paul de Rochebouët and Jacques Rossi.

We’ve designed the entire new identity around a system of forms and colors reminiscent of the values of the Beguinage: the human, benevolence, solidarity…
While keeping, a strong and lasting identity.

24 February 202212 September 2022

Les amis de Fana

Les amis de Fana, “The friends of Fana”, is part of the FANA group. It’s a foundation for the Assistance of the Abandoned Children, a private non-profit social institution.
TWID helped the brand to incarnate a strong identity based on the children art and to capitalised on the brand baseline “Give a future to their dreams”. Throughout the identity, you can feel the happiness and hope in the children’s dreams, thanks to flashy colors and fun drawings.

The brand has now a playfull but strong identity which can be used in the various campaign and supports it may need in the future.
Do not hesitate to contact us if you want to know more about it.

24 February 202212 September 2022

Meta Factory

Put technological excellence at the heart of innovation.

The heart of innovation is technological. The permanent flow of new technologies is constantly questioning business models and ways of communicating.

The work of the agency was to think about the brand positioning and to show that Metafactory is still inventing the future solutions of big companies, leaders in their sectors. Twid has imagined a way to show the unshowable: Data flow, technological solutions, digital analysis,…

24 February 202212 September 2022

CARTESIAM

Cartesiam is the leader of Edge computing, which consists in loading AI directly into objects, via microcontrollers.

The firm has now partnered with Eolane. Joel Rubino, one of the co-founder, contacted us with the desire to refresh the brand. The brief: create an identity that underlines Cartesiam as a global company, to expand its activity in the USA.

We’ve entirely designed the branding, the 3D identity and the website.

24 February 202212 September 2022

LATRÉMOUILLE & AVOCATS

A strong expertise in medical and insurance world. That’s what Latrémouille & Avocats wanted us to underline when they called us to reimagine their brand.
The law firm, founded in 2002 by Denis Latrémouille in Paris, is one of the best-known in its field.

We’ve designed the entire new identity around a system of brackets that enhances the firm as human and attentive for its clients. But also strong and expert when it comes to fight for them.

24 February 202212 September 2022

TOTAL

As an international group, keeping all its departments and collaborators well informed on the key subjects of their fields of activity is a huge stake for Total. With Appi, Total tooks this challenge by developping its own competitive watch & information tool, providing to its teams a wide range of usefull and reliable sources, all gathered on the same platform.
Whithin the framework of this new tool’s launch, TWID helped Total to find the solution of the following stake : how to raise teams awareness among this new platform ?
We wished to position Appi as an everyday asset that every collaborator could use to accomplish their tasks easily.

This approach leaded us to build a strong link through this tool, helping to federate furthermore over teams of the group.
By developping a teaser film, several tutorial videos and an e-mail communication, we highlighted Appi’s benefits, showing its intuitivity and efficiency. We also focused on spreading a consistant brand universe throughout all the medias.
This tools helped Total to well established its new platform and thus to improve the coordination on its competitive watch for its international teams.

24 February 202212 September 2022

CDLK

CLDK is a fintech that provides banks with fabulous tools to improve their relationship with their customers. The challenge for TWID was to present in a simple and modern way the technical prowess that CDLK has achieved. Beyond the proposed solutions, CDLK embodies a revolution around the quality of services offered.

The world of banking is changing and CDLK is a key player in this transformation, alongside banks. TWID has developed a brand, a visual universe and all the tools to tell this positioning in a contemporary way, clear, and so inviting! Let’s discover our work below. Do not hesitate to contact us if you want to know more about it.

24 February 202212 September 2022

KNOWLEDGE COMMUNITIES

Established in 1995, Devoteam is an IT consulting group on information and communication technology, the partner of the IT transformation of its clients. The combination of consulting services and technology solutions offers enables Devoteam to accelerate the transition of its customers to the Cloud Services and Digital. In 20 years, the Group has 3,900 employees in 21 countries in Europe, North Africa and the Middle East.
The Knowledge Communities boost the flow of information, bring together teams and increase the knowledges of all. TWID proposed an identity visual style describing the exploration of new territories and fun to venture with team.

The feeling of elevation is present, associated with the idea that this ascent is made in respect of others and even with their help. KC are the values of “collaborative work”.

Destined to appeal internally, the identity of KC had to be easily appropriated by all and make them want to have fun doing live this brand. Lift your knowledge!

24 February 20225 February 2024

SPONTEX

A consistent brand at international level requires all the actors who make it live share a common vision.
TWID agency has designed a program to accompany marketing teams of 7 european countries to federate around a common vision of Spontex brand. A series of individual interviews, workshops and full sessions have resulted in the creation of a brand book.

The challenge of this project was to find common territory by taking into account the cultural, competitive and structural specificities of each of these markets. It is this vision shared by the various countries which has made it possible to create a reference document, usefull to all, which ensures the long-term consistency of speakings both advertising and in-store.