A consistent brand at international level requires all the actors who make it live share a common vision.
TWID agency has designed a program to accompany marketing teams of 7 european countries to federate around a common vision of Spontex brand. A series of individual interviews, workshops and full sessions have resulted in the creation of a brand book.
The challenge of this project was to find common territory by taking into account the cultural, competitive and structural specificities of each of these markets. It is this vision shared by the various countries which has made it possible to create a reference document, usefull to all, which ensures the long-term consistency of speakings both advertising and in-store.