Archives des Branding - Page 4 of 4

24 February 20225 February 2024

Atlas

ATLAS embodies the digital transformation of the MAZARS Group. The MAZARS UK subsidiary was in charge of this strategic project and launched a call for tenders to choose the branding agency that would best support them and help them succeed in this major step.

TWID was selected to lead the naming and branding process and then to bring the brand to life in digital, print, film, e-learning, etc., taking into account the impact in terms of internal CHANGE. The ATLAS brand gives each of their employees a sense of responsibility, makes them proud, and takes them confidently into the future. The challenges facing the sector are numerous and ambitious. We wanted to create a brand at the same height.

24 February 20225 February 2024

ADAGIO

The Adagio network is the result of a joint venture 50/50 between Accor, the world’s leading hotel operator and market leader in Europe, and Pierre & Vacances Center Parcs Group , European leader in local tourism.
No. 1 in Europe, Adagio offer in city centers , apartments offering hotel services for long stays.

TWID offers tools to create and charter practices in terms of both internal and external signage. The major challenge is to offer a simple but graphic identity system meeting the DNA of the brand. In interior signage, graphics system must be designed to incorporate many features and work as well for speaking engagements in reception area, parking, strolling areas, elevator, inside the apartment…

One of difficulties is to keep it simple by taking into account all the constraints, the other is to find the right notching between information and communication.
In outdoor signage, the graphics system must be designed to provide standards but also expect the unexpected.
At the end of this work, Brand Guidelines provided thus become the reference documents ensuring the durability graphics principles and consistency of the network.

24 February 202212 September 2022

MOBER

Offer an electric mobility experience to Parisians!
Mober’s project starts from a simple idea: to allow the Parisians to move simply and rediscover their city in a new light. Installed on its electric scooter with a design reminiscent of Italian vespas, the Mober user can discover a whole new experience of mobility in silence and without pollution. No parking space is imposed, you park where you want (on the site 2 wheels of your choice) and the application makes it easy to locate the scooters around, it is in this simplicity that is summed up the mission of Mober: free the Parisians!

In keeping with this spirit, the agency TWID had the pleasure to create the identity, the visual universe and the communication tools of this brand. With a visual identity, a coherent set of graphic elements, a video resolutely written in the spirit of Mober, activation tools … the objective is to install a brand identity impacting, memorable and fully online with the pleasure of moving by scooter!

24 February 202212 September 2022

SOUFFLET VIGNE

How to go from a place of repair to a daily destination?

TWID agency recommended to revolutionize the concept of Soufflet Vigne stores. The transformation of the stores was the culmination of a major change in customer relationship. To strengthen the proximity with its customers, we wanted to work around 4 pillars:
– Attractive
– Living
– Connected
– User-friendly.

Each of the points of contact were worked to ensure a frictionless journey, facilitating exchange and valuing Soufflet Vignes expertises.

TWID agency worked globally: Branding / Customer journey and redesign of each point of contact (outside and inside) / Interior and exterior architecture / Guidelines and store bible / Design advises and monitoring of works.

Thanks to the Soufflet Vignes teams for their trust and the quality of the collaboration.